# Promotion rules

The primary goal of search is to show the most relevant content or products to your customers. However, you may want to promote specific results without changing the underlying configuration.

Promotion Rules let you adjust what results will show for specific searches or category pages. Promote results through manual curation, or automate the promotion by boosting results based on popularity, sales, margins, or other business metrics.

By promoting results, you can:

* Surface important content
* Highlight products from specific brands
* Promote new products
* Reduce inventory
* Increase margins
* Improve your conversion rate

### Triggers

Promotion Rules sit on top of the baseline search rules defined via the [Search settings](/documentation/fundamentals/search-settings.md). Promotion Rules are more targeted, to optimize individual search queries or category pages.

{% content-ref url="/pages/hkxri0w9x6ne4SW5gjyh" %}
[Triggers](/documentation/fundamentals/promotion-rules/triggers.md)
{% endcontent-ref %}

### Manual curation <a href="#manual-curation" id="manual-curation"></a>

Manual curation gives you complete control over how your results appear for specific searches or category pages. For example, to features Apple's Airpods at the top of the search results when customers search for "headphones," drag and drop the product to the first position.

{% content-ref url="/pages/iv9QIBUuMylx6EoVD2dE" %}
[Manual curation](/documentation/fundamentals/promotion-rules/manual-curation.md)
{% endcontent-ref %}

### Automated Boosting <a href="#boost-rules" id="boost-rules"></a>

With thousands of pages or products, it's not always feasible (nor fun) to manually curate the entire result set. That's why Promotion Rules allow for mixing manually curated results with automated boost rules, empowering you to curate the top results while optimizing your conversions, margins, or whichever metrics you are looking to drive for your business.

{% content-ref url="/pages/gekOp8sE2KrFQhxpPtap" %}
[Boosting](/documentation/fundamentals/promotion-rules/boosting.md)
{% endcontent-ref %}

### Banners

Banners are images that can be positioned in your search results or category pages, and link to a given URL. They can be used to draw attention to specific promotions, pages, categories or items.

{% content-ref url="/pages/b9Y0X4D9HLjvGHDZIxJG" %}
[Banners](/documentation/fundamentals/promotion-rules/banners.md)
{% endcontent-ref %}


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# Agent Instructions: Querying This Documentation

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```
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```

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.