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Adding custom fields
What data is indexed by default?
The crawler extracts metadata from each page and condenses it into a standard set of fields to be added to the search index.
Javascript rendered elements are not indexed. Any scripts that change content after DOM load (e.g. Optimize running via Google Tag Manager) are also not taken into account.
Page metadata
The crawler uses page metadata and content to construct a standardized set of fields:
URL (
url). The full URL of the pageTitle (
title). The meta-title of the pageImage (
image). URL for the page imageLanguage (
lang). Language of the page content (en,fr,de, ...)Description (
description). The meta description of the pageKeywords (
keywords). List of keywords for the pageModified Time (
modified_time). The time when the page was last modifiedPublished Time (
published_time). The time when the page was first publishedHeadings (
headings). List of headings from the body of the page
To see a full list of the fields we crawl and their associated HTML markup, visit this page.
When multiple metadata types are used for a given field, the crawler will use OpenGraph values over others.
Page title:
og:title over<title>Page description:
og:description over <meta type="description">
Body content
The page <body> is summarised to provide a more concise base for searching. This process discards text inside <head>, <script>, <header> and <footer> elements.
URL fields
Fields derived from the URL are also included for common queries (e.g. limiting to a domain or particular sub-URL structure of a site):
Domain (
domain). The domain of the URLFirst directory (
dir1). The first directory of the URL, or empty if noneSecondary directory (
dir2). The second directory of the URL, or empty if none
Custom metadata
In addition to the above, the following metadata is also extracted if available:
All meta tags within head
OpenGraph tags
Custom SJ tags
Body content (
<body>)
To test what content of a webpage is indexed, use our Page debug tool.
Indexing custom fields
Add a schema field (e.g.
authors) and select the desired schema field type.Add custom meta tags to your site (see below).
Crawl a page containing the custom field via the diagnose tool. Use the preview section to check that the additional field was indexed correctly.
Re-crawl all domains so all records are updated.
Schema fields must begin with a letter and contain only letters, numbers or underscores
Adding custom meta tags to your webpage:
Filters and facets often use additional fields to provide better searching and filtering capabilities. For example, a news site might want to filter by topic or a documentation site by version.
Custom meta tags allow you to add those additional fields to your records. Meta tags are defined in HTML by adding data attributes to elements. To avoid name clashes with other systems, data attributes must contain the prefix data-sj-.
Defining custom fields in <head> elements
<head> elementsBy default the crawler reads <meta> tags within <head>, but only keeps standard fields (title, description, keywords, etc). Add a data-sj-field="fieldname" attribute to override this behaviour and create a custom field from the meta tag's content attribute. This example shows an otherwise ignored <meta> tag being converted into a custom field fieldname="fieldvalue":
Defining custom fields in <body> elements
<body> elementsTo capture data already rendered within an element, add data-sj-field="fieldname" to it:
This will set custom field random="This text is the value".
If you don't want the data rendered on the page, then you can also set the field value using the data attribute.
Adding data to a list field type
It is possible to add a list of values by repeating the same tag multiple times. You just need to ensure that the schema field type is a 'List of String/Integers/etc'.
In the example above, the strings "Art, Biology, Chemistry" will be stored as a list against the field topics.
Note: If you have multiple meta tags on your page for a specific field but the schema field type is not a list, we will not index that webpage.
Localization
Problem: I have very locally targeted content and wish to recommend local content based on my site visitor location. Solution: On each "locally" targeted content page, add two pieces of meta information as follows. e.g.
In the above case, the prefix data-sj-field indicates this is information specific to the page. So data-sj-field="lat" indicates this page has a property called "lat" with corresponding value -33.867487.
Processed meta data vs Raw meta data
Processed metadata is the metadata that is stored in the index. Raw metadata is read by the crawler, but may not be indexed in the search index. An example of raw metadata is links on a webpage that may be useful for the crawler to find linked pages, but do not need to be recorded in the search index.
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